Each product has a voice

Each product has a voice - capturing that voice envisioned by its’ creator is where I come in.  I have days when I’m behind the camera and things flow so beautifully.  One hour in and I already have the voice I envisioned for that product, other days, I will be shooting all day, changing my scenes, playing with light, and still feel like it’s not there yet.  Editing to the light of colours for each brand ads to the mood, vibrancy and attention of each product.  

Creativity comes from the soul, the mood of the day, the lighting, the setup, the weather, the music, the colours and the story behind each brand.  I might set to shoot over 1000 images for the day until I find the one that makes my lips curl up into a smile.  The moment that happens (on shot 1 or 1000) I take a few more to ensure the sharpness and the angle is hit for perfection.  

While I believe AI is a great tool, unless asked by a client, I like to allow my originality and style shine through each image.  Painted in post-production and perfected from imperfections, each image delivered is one that I am proud of.  

Some samples of recent works.